On-Line Marketing - Sunday, March 12, 2006

Google Rings Up Mobile Blogging


Google Rings Up Mobile Blogging
Google has been busy paving roads from the PC to the mobile phone. The most recent collaboration came from a partnership with Sony Ericsson to pre-load Google's Blogger and Web Search features on three new lines of handsets. The companies say they are the first to provide a pre-loaded blog application.

Free Google Account Passwords...Ooooopps
http://kvcindia.com/blog Not good, Google: Google Inc. has quietly patched a potentially dangerous security flaw in two of its business-facing services after a private security research outfit warned that malicious hackers could exploit the bug to hijack sensitive user information. The vulnerability was flagged?and fixed?in the Google AdWords and Google Services subdomains. Because both sites use data from the Google Accounts username/password system, security experts said the flaw presented a major identity theft risk. As if click fraud wasn't a bad enough issue. As they continue to collect and cross reference information they need to be careful with that user privacy issue.

The hidden cost benefits of outsourcing your Work!
http://kvcindia.com/blog The ability of outsourcing to drastically reduce costs is seen as the main reason for its success, but while taking a decision to outsource, many people are only aware of surface cost reductions, like lower labor rates. If you look a little closer, you?ll see that outsourcing presents many more opportunites for cost cutting. You get the benefits of additional staff without having to provide office space or equipment. You dont need to worry about travel, relocation, temporary housing expenses, insurance, vacancies or sick leave expenses. Saving on real estate costs is another hugely underestimated benefit of outsourcing. Imagine owning a prime piece of office space in downtown Manhattan, and having it populated by labor that can easily be outsourced. You could use your office space to focus on your core business activities like client interaction and save on skyrocketing real estate rents.