Internal Link architecture - link Weigh & Page Rank

Internal Link architecture - link Weigh & Page Rank
http://www.kvcindia.com/blog Link Weight In order to understand the ideal internal linking strategy, we must consider the concept of Link Weight. The Importance of Link Weight As we demonstrated in the article entitled Anchor Text & Inbound Links, on-page elements often have no sway over your search engine ranking. In fact, I often find myself quoting explaining thus: The simple fact is - and even a child can understand this - you could put the words "search engine optimization" in your page titles, in your H1 tags, in your ALT text and a hundred times in text of the page and it would not get you into the top ten for that search term. This is because some search engines place more weight on how other pages refer to your pages, instead of what your page says about itself. This is why Monster.com is #1 for the search term Jobs, even without the word Jobs anywhere on the page. As you can see, Link Weight used properly can be much more powerful than page-elements SEO. Link Weight = PageRank? Link Weight is not to be confused with Google's PageRank. PageRank adheres to pages; Link Weight adheres to links. [...] Read more!

The Rundown on 301 and 302 Redirects
http://www.kvcindia.com/blog When to redirect, and why The critical subject of redirecting a domain name to another has always generated a lot of controversy and has been the center of debate for many webmasters for almost as long as the Internet has existed. The need for having a site redirected to another URL can be based on many factors. One valid reason for doing this could be if you have a website and if your company name happens to be the domain name for your site. In order to make your site more ?keyword-rich? in the search engines, you might want to seriously consider changing your domain name to another one. With the price of domain names falling almost constantly, the cost factor isn?t as much an issue as it was a few years ago. If your company sells flowers online, you make a search for ?onlineflowers.com? and you might notice the domain name is available. You can register that domain name, and have it ?point? to your other URL, effectively making both domain names functional. [...] Read more!